Settling War Like Margarine

The modern poster saw the light during "La Belle Époque" in France. The best artists became involved in creating advertisements for bicycles. chocolate, theatre performances, detergents and liquor. Government offices could quickly fathom how effective these posters were, and soon tasked these artists with the job of mobilising the masses for war and sacrifice. Thus began the era of "Selling War Like Margarine". During their extensive travels in Europe and beyond, the radical and iconic Swedish writer Jan Myrdal (1927-2020) and his wife Gun Kessle (1926-2007) collected propaganda and war posters from the twentieth century's world wars, most of them French and Italian in origin. The book "Selling War Like Margarine" is Myrdal's own commentary to their huge collection of war posters, before it was donated in 2005 to the National Library of Sweden. "Selling War Like Margarine" belongs to Myrdal's most universal texts and can be read with equal interest regardless of the reader's political views

Binding Hardbound, Language English, Pages 208 CONTENTS: Foreword, Preface by Gunnar Sahlin, I. FRANCE: Posters up to and during the First World War, * The Masters of Posters, * La Belle Epoque, * From of Revenge, Reaction and Revolt-A Sacred Unison, * Europe Heads to War-the Summer of 1914, * Two Plans that Went Astray, * Glory to the Infantryman, * Image of the Enemy, * With Raemaekers as an Example, * Your Gold for France, * A School for the Republic, * Cruel War, * Towards the Post-War, II. FRANCE: France: Posters from war and occupation 1940-1944, * The Collapse of a Great Power, * On the Legitimacy of the French State and De Gaulle's Decision, * Crime Against the Spirit, * A Reactionary France, * Terrorists, * French Manpower for Hitler, * German Images, * Liberation, III. ITALY: Posters from Mussolini's Social Republic, Salo, 1943-1945, * II Duce, * A Facade State Falls Apart, * Barely a Stand